Never lose the 2pm caller again
Missed-call text-back and WhatsApp mean the customer gets a reply while you're up a ladder.
AI, CRM & automation · South East London SMEsThe systems that make sure no enquiry ever slips through.
Missed calls, unanswered WhatsApps, quotes never chased, past customers forgotten. Most local businesses lose more work after the enquiry than before it. We set up simple, practical systems, with AI where it genuinely helps, so every enquiry is captured, followed up and turned into work, and past customers come back.
Practical, not gimmicky. If a tool won't save you time or win you work, we won't suggest it.
Why the systems matter more than the marketing
Getting the enquiry is half the job. Most local businesses drop the other half.
Missed
calls are lost jobsA tradesperson on a job can't answer. Without a text-back or WhatsApp route, the customer rings the next name on the list.
Quotes
unchased are quotes lostA polite follow-up two days later wins a surprising share of quotes that would otherwise die quietly.
Past
customers are your best customersThey already trust you. A reminder at the right time (annual service, seasonal check) is the cheapest job you'll ever win.
What AI Technology for SMEs does for you
Simple tools, set up properly and joined together, so your business runs smoother without you doing more.
We start with how enquiries and jobs actually flow through your business today, and where they leak: the missed call at 2pm, the quote you meant to chase, the customer you serviced last year and never reminded. Then we fix the leaks with the simplest tool that does the job, not the most impressive one.
Stefan sets it all up and joins it together: WhatsApp Business with quick replies and a catalogue, a customer database that's actually kept up to date because it's automatic, email and SMS follow-ups that go out on schedule, review requests after every job, and a booking or quote form that lands in the right place.
AI comes in where it saves you time without annoying customers: drafting replies for you to approve, summarising voicemails and calls, answering common questions out of hours, and writing the follow-ups. We use the same tools ourselves every day, so you get what works, not what's fashionable.
- WhatsApp Business, set up properlyBusiness profile, greeting and away messages, quick replies, catalogue, labels, and a click-to-chat link on everything.
- Missed-call text-backCan't answer? The caller gets a text within seconds with a WhatsApp link, so they don't ring the next name.
- Customer database (CRM)Every enquiry, quote and job in one place, updated automatically. Know who to chase, who to thank, who to remind.
- Automated follow-upsQuote chasers, review requests, seasonal reminders and thank-yous that go out on schedule in your voice.
- Practical AI assistantsDraft replies and follow-ups for your approval, call and voicemail summaries, out-of-hours answers to common questions.
- Booking, forms & integrationsSimple booking or quote forms, connected to your calendar, database and WhatsApp, so nothing is retyped and nothing is lost.
How it works
The first fixes, usually WhatsApp and missed-call text-back, are live within a week. The database and follow-ups build over the first month.
Week 0
Leak check
A short conversation about how enquiries reach you and what happens next. We map where work is being lost and what it's costing.
Week 1
Quick wins
WhatsApp Business set up, missed-call text-back live, click-to-chat on your website and profiles. Immediate effect.
Weeks 2–4
Database & follow-ups
Your customer records tidied into one system, follow-ups written and scheduled, review requests automated.
Ongoing
Improve & add
Each quarter we look at what's working, add the next useful tool, and keep everything running as part of your plan.
What it means for your business
The practical benefits owners notice.
Win the quotes you'd have lost
Polite, automatic follow-ups recover work that would otherwise go quiet.
Repeat work on autopilot
Annual reminders and seasonal check-ins bring past customers back without you remembering.
More reviews, less asking
A request goes out after every job. Your rating climbs; your ranking follows.
Admin time cut
Replies drafted, calls summarised, records updated. You approve instead of type.
Simple, owned, supported
Tools you understand, accounts in your name, and us on WhatsApp if anything needs attention.
Priced around your budget, not a menu
We don't sell packages. We work as your marketing team, and the plan is built around what you can comfortably invest for the next six months.
Every business has a different starting point, a different level of competition and a different budget. So rather than ask you to pick a tier, we ask one question: what can you comfortably invest each month for the next six months? Then we build a 90-day plan around that number, with named deliverables and a clear picture of what "good" looks like at day 90.
We review the plan and the budget together every quarter. It can go up, it can go down, and you own every account, profile and asset throughout. Retainers start with a three-month commitment, then run monthly with 30 days' notice. Plans start from £300 a month.
- Free 20-minute Discovery Call — a relaxed chat on the phone or video about your business, what you'd like to achieve and what you can comfortably invest. No pitch. If we're not the right fit, we'll say so and point you somewhere useful.
- Free Marketing Audit, worth £300 — on the call we talk through how enquiries reach you and what happens next; afterwards we tell you where work is being lost and the first two things to fix.
- Marketing Plan Session · £295 — a 90-minute working session with Derryn and Stefan and a written 90-day plan: what we'll do, in what order, and what it costs. Credited against your first month if you go ahead; yours to keep either way.
- Your plan starts — set up and fix in weeks one and two, then manage and grow every month with a one-page report.
- Quarterly review — together we look at what the plan produced and agree the next 90 days and the budget for them.
All prices exclude VAT. Three-month minimum to start, then rolling monthly with 30 days' notice. You own every account, profile and asset.
Questions owners ask us
I'm not technical. Will I cope?
Yes. Everything we set up is chosen because it's simple to use from a phone. We set it up, show you once, and stay on WhatsApp for questions. If it needs a manual, we don't use it.
Is AI going to talk to my customers?
Only where you want it to, and never pretending to be you. Typically AI drafts replies for you to approve, summarises calls, and answers simple out-of-hours questions like "are you open Saturday?". Customers always get a real person for anything that matters.
What does it cost?
Most of the tools are free or a few pounds a month. The value is in setting them up properly and joining them together, which is part of your plan rather than a separate project. Any subscription costs are shown to you before we switch anything on.
What about my customers' data?
It stays in accounts you own, on established platforms, with the basics of UK data protection handled: consent for reminders, an unsubscribe route, and a simple privacy notice. We'll walk you through it.
Can you connect it to my accounting or job software?
Usually. Most common tools (accounting, invoicing, job management, calendars) can be connected so information isn't retyped. We'll check yours in the leak check.
Why don't you publish package prices?
Because a fixed package suits the seller, not the business buying it. Two businesses in the same trade can need completely different work. We ask what you can comfortably invest, build a plan to fit, and show you exactly what you get for it before you commit. Plans start from £300 a month. It all begins with a free 20-minute call and a free audit worth £300.
Do you work with businesses like mine?
If your customers come from your local area, yes: trades, home services, clinics, dentists, salons, garages, restaurants, solicitors, accountants and more. We cover Bromley, Bexley, Greenwich, Lewisham, Southwark, Dartford, Sevenoaks, Croydon and the surrounding areas. See who we work with.
Free · no obligation
Start with a free leak check
A fifteen-minute conversation, on WhatsApp or a call, about how enquiries reach you and what happens next. We'll tell you where work is being lost, roughly what it's costing you, and the first two things to fix. No jargon, no product pitch. It starts with a free 20-minute call, and it's worth £300.
- How enquiries reach you now, and what happens when you can't answer
- Where quotes and follow-ups go quiet
- Whether past customers ever hear from you
- Which two fixes would recover the most work
- What it would cost to run, honestly