Spend on what works
Stop paying for things because they were offered. Put the money where your customers actually come from.
Marketing strategy & planning · South East LondonA plan for where your next customers come from, that fits on one page.
Most local businesses market by reflex: a bit of Facebook, a Yell renewal, a leaflet drop when it's quiet. Strategy is deciding what to do and what to stop doing, based on where your best customers actually come from and what you can afford. We give you that in a 90-day plan you can read in ten minutes and act on this month.
£295 + VAT, credited against your first month if you go ahead. The plan is yours to keep either way.
Why a plan beats a package
Marketing without a plan means paying for things because they were offered, not because they were the next right thing.
Focus
on the few things that workMost local businesses have two or three channels that produce nearly all their work. The plan finds them and doubles down.
Order
mattersAds before the profile is fixed, a website before the offer is clear: the wrong order wastes months and money.
Budget
decides the planA £400 plan and a £1,200 plan are different plans, not the same plan done slower. We build the right one for your number.
What Strategy & Planning does for you
Strategy that sounds like common sense once you've heard it, written down so it actually happens.
The Marketing Plan Session is a 90-minute working session, in person or on video, with Derryn and Stefan. We come having done the free audit, so we already know how you show up online. We talk about your best customers, your best jobs, where they came from, what you've tried, what you can comfortably invest, and where you want to be in a year.
Within a few days you get a written 90-day plan: the goal, the two or three channels that will do the work, what we'll do in weeks 1–2, month 2 and month 3, what it costs, and what "good" looks like at day 90. It also says what we're deliberately not doing yet, which is often the most useful part.
If you go ahead, the £295 is credited against your first month and the plan becomes the first quarter of our work together. If you don't, you keep the plan and can act on it yourself. Either way you've had thirty years of marketing judgement applied to your business for the price of a decent tool.
- Marketing Plan Session90 minutes with both partners, in person across South East London or on video. Structured, practical, no slides.
- Customer & competitor pictureWho your best customers are, where they come from, and what your top three local competitors are doing that you're not.
- Positioning & offerWhat you're the obvious choice for, how to say it in a sentence, and any offer worth leading with.
- The 90-day planGoal, channels, actions by week and month, budget, and what "good" looks like at day 90. One page, plus a short appendix if needed.
- What not to doThe things to stop paying for and the shiny things to ignore for now. Usually saves more than the plan costs.
- Quarterly reviewsIf we work together, the plan is reviewed with you every quarter: what it produced, what changes, what the next 90 days look like.
How it works
Audit to written plan in about ten days. Plans are reviewed every quarter for as long as we work together.
Week 0 · Free
Visibility audit
We look at how you show up online before we meet, so the session starts from facts.
Week 1
Plan Session · £295
90 minutes together on your customers, your numbers, your budget and your goals.
Week 2
Your 90-day plan
A one-page plan with the goal, channels, actions, budget and what good looks like. Yours to keep.
Every quarter
Review & next plan
Results reviewed together; the next 90 days and the budget agreed. The plan evolves as your business does.
What it means for your business
The practical benefits owners notice.
Know what to do next
A short, ordered list beats a vague intention. You and we both know what happens this week.
A plan for your budget
£300 a month and £1,200 a month get different plans, each one honest about what it can achieve.
Fewer expensive mistakes
Thirty years of seeing what works and what doesn't, applied before you spend, not after.
Measured, reviewed, adjusted
Every quarter we look at what the plan produced and change it. No autopilot.
Two partners thinking about your business
Marketing and technology in the same room, so the plan is buildable, not just clever.
Priced around your budget, not a menu
We don't sell packages. We work as your marketing team, and the plan is built around what you can comfortably invest for the next six months.
Every business has a different starting point, a different level of competition and a different budget. So rather than ask you to pick a tier, we ask one question: what can you comfortably invest each month for the next six months? Then we build a 90-day plan around that number, with named deliverables and a clear picture of what "good" looks like at day 90.
We review the plan and the budget together every quarter. It can go up, it can go down, and you own every account, profile and asset throughout. Retainers start with a three-month commitment, then run monthly with 30 days' notice. Plans start from £300 a month.
- Free 20-minute Discovery Call — a relaxed chat on the phone or video about your business, what you'd like to achieve and what you can comfortably invest. No pitch. If we're not the right fit, we'll say so and point you somewhere useful.
- Free Marketing Audit, worth £300 — after the call we look at how you show up online, so the Plan Session starts from facts, not guesses.
- Marketing Plan Session · £295 — a 90-minute working session with Derryn and Stefan and a written 90-day plan: what we'll do, in what order, and what it costs. Credited against your first month if you go ahead; yours to keep either way.
- Your plan starts — set up and fix in weeks one and two, then manage and grow every month with a one-page report.
- Quarterly review — together we look at what the plan produced and agree the next 90 days and the budget for them.
All prices exclude VAT. Three-month minimum to start, then rolling monthly with 30 days' notice. You own every account, profile and asset.
Questions owners ask us
Is this just a sales pitch for your other services?
No. The session produces a plan you can act on with or without us, and it often includes things we don't sell (a referral scheme, a pricing change, a partnership with a local business). If we're the right people to deliver part of it, we'll say so; if not, we'll say that too.
Why charge £295 for it?
Because it's real work: an audit beforehand, 90 minutes of two experienced people, and a written plan afterwards. Charging for it means we do it properly and you take it seriously. It's credited against your first month if we work together.
I don't have much budget. Is it still worth it?
Especially then. The less you have to spend, the more it matters that it goes on the right thing in the right order. Plans start from £300 a month and the session will tell you honestly what that can and can't achieve.
What do I need to bring?
Rough numbers (turnover, average job value, how many enquiries you get), where your recent customers came from, what you've tried before, and an idea of what you can comfortably invest. If you don't know some of these, that's fine; working it out is part of the session.
Can Stefan and Derryn both attend?
Yes, that's the point. Marketing and technology in the same room means the plan is buildable, and you meet both the people you'd be working with.
Why don't you publish package prices?
Because a fixed package suits the seller, not the business buying it. Two businesses in the same trade can need completely different work. We ask what you can comfortably invest, build a plan to fit, and show you exactly what you get for it before you commit. Plans start from £300 a month. It all begins with a free 20-minute call and a free audit worth £300.
Do you work with businesses like mine?
If your customers come from your local area, yes: trades, home services, clinics, dentists, salons, garages, restaurants, solicitors, accountants and more. We cover Bromley, Bexley, Greenwich, Lewisham, Southwark, Dartford, Sevenoaks, Croydon and the surrounding areas. See who we work with.
£295 + VAT · credited if you go ahead
Book a Marketing Plan Session
Ninety minutes with Derryn and Stefan, in person across South East London or on video, and a written 90-day plan within a few days. If you go ahead with a plan, the £295 is credited against your first month. If you don't, the plan is yours to keep and act on. Start with the free audit and we'll take it from there. It starts with a free 20-minute call, and it's worth £300.
- Free visibility audit done before we meet
- 90 minutes with both partners, no slides
- Your customers, competitors, budget and goals, worked through
- A one-page 90-day plan with budget and milestones
- What to stop doing, which usually pays for the session